Tom Abbott – Southern California – open to freelance
Content Strategist. PR Director. Storyteller.
I translate complex ideas into compelling narratives — the kind that move audiences, move numbers, and get remembered.
About
Words that carry weight — and results to match.
I’m a PR professional leading media communication for K1 Speed, the world’s premier indoor go-kart racing operator. In my first half-year, I generated several million in Advertising Value Equivalency and improved average page position from 22.4 to 10.3 in eight months through SEO content.
I serve a 4M+ user email database and hold a BA in Communication Studies from Chapman University (3.9 GPA, School of Communication Award of Excellence), after spending my underclassman years studying Journalism & Media Production at Washington State University (3.8 GPA, Sports Editor of The Daily Evergreen).
Earned Media
PR – Pitching story ideas to relevant journalists, facilitating on-site visits, providing talking points, and acting as a spokesperson.
4M+ Users
Email – Several million users served, with multiple targeted campaigns weekly for various demographics and brands.
22.4 → 10.3 Avg
SEO – Average page position gain in eight months for a website with more than 3.4k indexed pages (GSC)
Expertise
Where I do my best work
Email Marketing Campaigns
Campaigns that land in inboxes and convert — built for a 4M+ audience.
SEO Articles
Search-first content that ranks with meaning. Schema markup, EEAT principles, etc.
PR Initiatives
Media relations that result in meaningful story placements with credible outlets, helping brands achieve AI visibility across various generative engines.
Internal Communications
Messaging that aligns teams and leadership, promoting a positive company culture.
Skills & Tools
The stack behind the results
GSC
SEMRush
PR Newswire
WordPress
Muck Rack
Shopify
Google Analytics
Birdeye
AI Visibility Tools
Agentic AI Workflows
Meltwater
AI Consumer Personas